News, Insights & Events

As younger generations prioritise flexibility and sustainability over traditional car ownership, the automotive industry is being reshaped by new models of access and convenience.

This month’s episode of the Mediaworks Masterclass will feature Rachael Glynne from LinkedIn, who will explore the latest trends that are set to supercharge your marketing strategy in 2025. Dr David Norris and James Johnstone from Mediaworks will join LinkedIn to apply these essential strategies to leverage LinkedIn’s platform to generate demand, unlock actionable insights, and achieve meaningful audience engagement. If you’re looking to optimise your LinkedIn presence, this episode will deliver actionable tactics and best practices.

This month’s episode of the Mediaworks Masterclass will feature Rachael Glynne from LinkedIn, who will explore the latest trends that are set to supercharge your marketing strategy in 2025.

In the rapidly evolving landscape of digital marketing, adopting platform AI and automation solutions is increasingly essential for businesses aiming to stand out during peak periods.

Mediaworks interviewed Andy Bruce, CEO of Fleet Alliance and Intelligent Car Leasing, and former CEO of Lookers, one of the UK's largest dealership networks, on the Changing Car Buying Behaviours in the UK

In this episode, we explore the dynamic relationship between paid and organic social media strategies. Our experts dive into the unique strengths, challenges, and trends shaping each approach, highlighting how both can drive engagement and brand visibility. But the real magic happens when these two strategies are combined.