News, Insights & Events

Discover the key takeaways from our UX Masterclass, Lead Generation Unlocked. Learn how to design smarter web forms, avoid common conversion killers, and apply data-driven optimisation to turn casual clicks into committed customers.

The first session in our new User Experience Masterclass Series zeroed in on one core truth: good design isn’t just about looking good aesthetically, it’s about performing brilliantly. The live webinar, led by David Norris (Chief Operating Officer) and Johnny Pears (UX Director) explored how to create website experiences that not only impress, but convert. Whether you’re a marketing leader, website manager, or part of a digital product team, these are the insights that will help you transform your site into a conversion machine.

As the final episode in our Paid Media Masterclass series, ‘Performance Unleashed’ focused on one of the most critical and fast evolving areas of digital marketing… The role of AI in paid media. Hosted by Chief Operating Officer David Norris alongside Paid Media Director James Johnstone and Paid Search Consultant Claudia Charlwood, the session dove into how AI is reshaping targeting, optimisation, data usage, and strategic campaign structuring.

In the second session of our Paid Media Masterclass series, we turned the spotlight on one of the most underestimated drivers of performance: Creative. Hosted by David Norris (COO, Mediaworks) with insights from Paul Mallett (Managing Partner, Strategy & Creative) and James Johnstone (Paid Media Director), this session unpacked how creative fuels success across paid channels, whether you’re running video on YouTube, static display ads, or short-form social content.

Discover how the Mediaworks Measure of Experience (M-MeX) benchmarks digital performance and improves customer experience in the water sector.

Northumbrian Water's Jennie Collingwood champions digital innovation, sustainability, and community engagement to rebuild trust and transform the UK water industry.