April 01 2020
Digital Drop-In Sessions Podcast MW001 | Marketing In A Crisis: Opportunities and Threats
In the launch episode of the Digital Drop-In Sessions podcast, Mediaworks host a panel discussion with marketers from across the UK to provide advice on how best to support your marketing channels following the Coronavirus outbreak.
Hosted by CEO Brett Jacobson, six panellists from Mediaworks that included experts in; Brand, Creative, Paid Search, Insights, Commercial and Technology share their thoughts with an audience of UK marketers.
Expressing the importance of brand experience, reacting to shifting user behaviour, and actionable tips on how to effectively manage your content strategy throughout the COVID-19 pandemic.
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August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.
August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.