April 09 2020
Mediaworks Digital Drop-In Sessions Podcast MW004 | Marketing In A Crisis: Adapt your Marketing to Changing Customer Behaviours
Experts from Mediaworks drop in to discuss the impact search trends have had on industries since Covid-19 impacted daily living. The team also advise how best to adapt your marketing channels to suit the changing consumer behaviour online.
Brett is joined by experts from across the business as they share insight into Google's March search traffic report regarding key sectors such as legal, fashion, and retail. Other key topics discussed included the impact of COVID-19 on B2B marketing, the shift from pull to push marketing techniques, and why user generated content has never been more important for brands.
Podcast above not working? Click to listen on Apple Podcasts and Spotify:
You may also like …
August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.
July 30 2024
Mini Masterclass | Mastering PPC and Emerging Trends
Join Mediaworks' Paid Search & Shopping Consultant, Amy Cockburn, to uncover how pay-per-click advertising can drive increased traffic to your site through keyword and audience bidding.