April 21 2020
Mediaworks Digital Drop-In Sessions Podcast MW009 | Marketing In A Crisis: Pivoting Your Paid Search, Social and Shopping Tactics
CEO, Brett Jacobson is joined by CTO, Daniel Hoggan and the PPC team in this service focused edition. The guys share up-to-date advice in pivoting your search ads, paid social media and shopping tactics, including:
- Proactively managing Google & Bing shopping feeds
- Tailoring ad content and budget across new and existing social channels
- Trialling generic product keyword targets
- Adjusting your target return on investment
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MW192 | Data-Driven Growth: Measuring What Matters to Prove ROI
Watch our on-demand masterclass to learn how to rebuild trust in your marketing data, improve ROI, and access a free digital performance audit.
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MW191 | AI & Black Friday: Smarter Strategies for Peak Retail Performance
Watch our Black Friday Masterclass to learn smarter AI-powered strategies for peak retail performance, from managing early discovery and extended promotions to optimising creative, bidding, feeds, and checkout for maximum conversions.