April 23 2020

Mediaworks Digital Drop-In Sessions Podcast MW010 | Marketing In A Crisis: Programmatic Insights

Leading advertising platform, Criteo join Mediaworks on this special-guest edition of the Digital Drop-ins.
Jack Tuckwell, Criteo UK Agency Manager shares global shopping trends and data that has shifted due to the COVID-19 outbreak.  Jack and the PPC team also discuss how advertising has adapted over the past month, the change in demographics shopping online and the rising power of apps within eCommerce.

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November 13 2024

MW172 | LinkedIn Top Tips for 2025

This month’s episode of the Mediaworks Masterclass will feature Rachael Glynne from LinkedIn, who will explore the latest trends that are set to supercharge your marketing strategy in 2025. Dr David Norris and James Johnstone from Mediaworks will join LinkedIn to apply these essential strategies to leverage LinkedIn’s platform to generate demand, unlock actionable insights, and achieve meaningful audience engagement. If you’re looking to optimise your LinkedIn presence, this episode will deliver actionable tactics and best practices.
August 30 2024

MW171 | Audience First: Mastering Insights and Channel Strategies

In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.