April 29 2020
Mediaworks Digital Drop-In Sessions Podcast MW012 | Marketing In A Crisis: Invaluable Insights Every Business Can Action
Experts from Mediaworks drop in to discuss how to leverage your Google Analytics account to provide invaluable insight into the changing behaviours and interests of your customers and prospects’ since the impact of COVID-19.
Hosted by CEO Brett Jacobson, panellists share tips on effective acquisition, audience, behavioural and conversion reporting to drive insight to adjusting your content, social and UX strategy.
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August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.
August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.