May 21 2020
Mediaworks Digital Drop-In Sessions Podcast MW020 | Marketing In A Crisis: What Next For Paid Search?
Mediaworks are joined by special guest partners, Microsoft for today's Digital Drop-In. James Murray, Product Marketing Manager joins CEO, Brett Jacobson and Head of Paid Search, Ben Homer to discuss recent trends across Microsoft Advertising channels.
James shares insight into the products and sectors that have seen an increase in search across Bing during lockdown and the and the importance of adjusting your paid search strategies during this dynamic time.
Podcast above not working? Click to listen on Apple Podcasts and Spotify:
You may also like …
August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.
August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.