June 02 2020
Mediaworks Digital Drop-In Sessions Podcast MW022 | Marketing In A Crisis: Bridging the Gap Between Online and Offline Advertising
Tracking the customer journey across online and offline channels has been an ongoing challenge for advertisers. As targeting capabilities evolve, the ability to deliver omni-channel campaigns across multiple platforms is now a huge opportunity for progressive marketers. We discuss why now may be the right time for forward thinking businesses to capitalise on television and radio deals available as we emerge from lockdown.
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