July 07 2020
Mediaworks Digital Drop-In Sessions Podcast MW030 | How to Strike the Perfect Balance Between SEO and PPC
Our search engine optimisation, paid advertising, and insight specialists drop-in to debate how as marketers, we can ensure SEO and PPC work holistically to deliver the best performance and returns. The team discuss key similarities and differences businesses should consider between SEO and PPC, how can you strike the perfect balance between both approaches and when to consider cannibalisation?
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Mini Masterclass | Mastering PPC and Emerging Trends
Join Mediaworks' Paid Search & Shopping Consultant, Amy Cockburn, to uncover how pay-per-click advertising can drive increased traffic to your site through keyword and audience bidding.