September 08 2020
Mediaworks Digital Drop-In Sessions Podcast MW038 | ITV, Bridging the Divide Between Television and Digital
Mediaworks are joined by guest panellists Sean Robertson and Ross Partington from ITV. Sean and Ross share their insights into developments of television advertising and the revolution of advertising within video on demand platforms. They dispel the myths of TV advertising for large budget mass market communications and discuss how your business can use video on demand to cost effectively target niche personas in your sector.
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November 13 2024
MW172 | LinkedIn Top Tips for 2025
This month’s episode of the Mediaworks Masterclass will feature Rachael Glynne from LinkedIn, who will explore the latest trends that are set to supercharge your marketing strategy in 2025. Dr David Norris and James Johnstone from Mediaworks will join LinkedIn to apply these essential strategies to leverage LinkedIn’s platform to generate demand, unlock actionable insights, and achieve meaningful audience engagement.
If you’re looking to optimise your LinkedIn presence, this episode will deliver actionable tactics and best practices.
August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.