October 15 2024
Mediaworks Unveils Automotive Pulse Report 2024/25: A Sector Spotlight for Digital Leaders
The automotive industry is undergoing a significant digital transformation, and Mediaworks is leading the way with the launch of its Automotive Pulse Report 24/25.
This comprehensive report is designed to serve as a vital resource for marketing and digital decision-makers in the automotive sector. Offering a deep dive into key trends, audience behaviours, and digital performance, the report also includes a thought-provoking opinion piece from a leading figure in the industry, making it essential reading for those who want to stay ahead in the rapidly evolving landscape.
The Automotive Pulse Report covers a wide range of critical topics that are shaping the future of the automotive industry. Among these are:
Top 10 Automotive Trends: The report explores the key digital and technological trends that are reshaping the sector. From the surge in electric vehicles (EVs) and connected cars to the influence of artificial intelligence (AI) and autonomous driving systems, these innovations are revolutionising the way cars are designed, marketed, and sold.
Navigating the Digital Shift: With more than 90% of consumers now starting their car-buying journey online, this section highlights the importance of digital platforms in creating seamless, engaging experiences that convert tech-savvy buyers.
Leading the Charge in Electric Vehicle Adoption: As the UK prepares for the 2030 ban on new petrol and diesel cars, this section delves into the growing demand for EVs. It also discusses how marketers can align their strategies with sustainability trends, battery technology advancements, and infrastructure development.
Flexibility & Convenience for a New Generation: With younger consumers increasingly valuing flexibility over ownership, this section looks at the rise of car-sharing, subscription models, and other flexible ownership options. It also explores how brands can tailor their offerings to meet these evolving preferences.
Orchestrating the Perfect Brand Experience: Personalisation, exceptional service, and sustainability are becoming crucial differentiators for brands. This section offers insights on how automotive companies can create memorable, immersive brand experiences both online and offline.
Data Privacy & Personalisation: As digital marketing becomes more data-driven, there is a growing need to balance personalisation with privacy. This section discusses the importance of transparency and compliance in delivering tailored marketing experiences that build consumer trust.
Audience Insights: A detailed analysis of key automotive consumer segments provides marketers with actionable insights for crafting data-driven campaigns that resonate with their target audience.
The report also includes a forward-looking opinion piece by Andy Bruce, CEO of Fleet Alliance and former CEO of Lookers. Bruce provides his expert insights into the growing appeal of leasing and subscription models and shares his vision for the future of sustainable mobility. He emphasises that "Consumers today prioritise flexibility and convenience over long-term ownership," and the automotive industry must evolve to meet these expectations by offering more dynamic, technology-driven, and environmentally conscious solutions.
Andy Blenkinsop, Chief Strategy Officer at Mediaworks, adds, "The Automotive Pulse Report is not just a guide—it serves as a sector spotlight, offering digital leaders a unique perspective on how to capitalise on the changes reshaping the automotive sector. This report equips decision-makers with the insights and strategies they need to embrace transformation and lead the future of mobility."
For those looking to navigate the rapidly evolving automotive industry and stay ahead of the competition, the Automotive Pulse Report 24/25 is an invaluable resource.
