Medical Protection Society Appoints Mediaworks as Creative Strategy Lead Agency for UK and Global Markets

Mediaworks has been appointed as the creative strategy lead by Medical Protection Society (MPS), the world’s leading protection organisation for doctors, dentists and healthcare professionals.

Following the appointment, Mediaworks’ Leeds office will focus on campaign launches of new products and services for MPS, as well supporting their strategic and creative proposals in both the UK and their global markets.  Mediaworks will support the delivery of in-market toolkits and finished assets, while exploring media planning, buying, and campaign management for MPS’ digital and offline platforms.

Sharon Smith, Head of Brand and Marketing at MPS said: “The Mediaworks team pitched a strong strategic approach combined with brilliant creative execution. They understand our business, our markets and our audiences and have exceeded our expectations of what an agency partner can bring. They will play a fundamental role in improving the way we communicate and engage with members.”

Paul Mallett, Managing Partner at Mediaworks, said: “Our insight-led approach feeds into proposition development, channel planning, and devising a customer journey model and ecosystem which gives the Medical Protection Society (MPS) confidence in their strategy and the solutions we offer.

Mediaworks opened its Leeds office in January 2020 to support its growing Yorkshire client base. It has since trebled the size of its team in the first nine months and has already relocated to larger premises. Since January, the Leeds office has gone onto win brand-new UK and global clients against the backdrop of the COVID-19 pandemic, most notably in the financial, healthcare, and education sectors.

Brett Jacobson CEO at Mediaworks said: “The team based in Leeds have achieved immediate success with some brilliant client wins and strong commercial growth. The quality of their brand strategy work and the additional value it has allowed us to offer our existing clients through developing the Mediaworks service proposition has been phenomenal.”