June 25 2024
MW168 | Clicks and Codes: Navigating Web Development and UX
In this episode of the Mediaworks Masterclass, we discover how your business can ensure web development and UX strategies remain agile amidst shifting commercial goals. We will explore frameworks and methodologies for maintaining flexibility and responsiveness in digital projects.
Join our experts to align UX design with business objectives, foster cross-team collaboration, and maintain data privacy compliance.
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August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.
August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.