September 29 2020
MW041 | 12 Week Countdown to the Biggest E-Commerce Christmas in History
As we countdown to the largest e-commerce Christmas sales period in history, our experts offer their top tips on how to thrive in what is expected to be an extremely competitive digital marketplace.
Our e-commerce specialists discuss best practices on how to rapidly increase demand through paid social media campaigns, drive peak PPC performance, and maximise your conversion rates to ensure you deliver a record breaking sales quarter.
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August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.
August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.