October 27 2020

MW045 | 5 Steps to Unlocking Your Brand Potential

Many B2C and ecommerce businesses prioritise bottom of the funnel tactics…you would be crazy not to if it works. But, did you know that by investing in your brand you can impact performance across the whole customer journey, not just conversion and revenue but also by becoming more cost effective in the majority of channels you operate in? Our brand experts give practical guidance on how to build your brand from the top down and why that is important to long term sustainable business growth.
 

  Podcast above not working? Click to listen on Apple Podcasts and Spotify:  

You may also like …

August 30 2024

MW170 | The Importance of Creative in Your Digital Marketing Strategy

In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.
July 30 2024

Mini Masterclass | Mastering PPC and Emerging Trends

Join Mediaworks' Paid Search & Shopping Consultant, Amy Cockburn, to uncover how pay-per-click advertising can drive increased traffic to your site through keyword and audience bidding.