November 18 2020
MW049 | NHC Digital Masterclass: Creating A User-Centric Communication Plan
As part of the Northern Housing Consortium's digital masterclass sessions, Mediaworks explain how you can use your marketing insight and available data to help create and map out user personas. Personas can be used to inform the most effective way to communicate with each target user group.
This session is the ideal platform to help you drive digital adoption, inform business decision making, improve customer satisfaction, and reduce strain on customer service resources.
You can also access the audio only version, available below.
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August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.
July 30 2024
Mini Masterclass | Mastering PPC and Emerging Trends
Join Mediaworks' Paid Search & Shopping Consultant, Amy Cockburn, to uncover how pay-per-click advertising can drive increased traffic to your site through keyword and audience bidding.