November 18 2020
MW049 | NHC Digital Masterclass: Creating A User-Centric Communication Plan
As part of the Northern Housing Consortium's digital masterclass sessions, Mediaworks explain how you can use your marketing insight and available data to help create and map out user personas. Personas can be used to inform the most effective way to communicate with each target user group.
This session is the ideal platform to help you drive digital adoption, inform business decision making, improve customer satisfaction, and reduce strain on customer service resources.
You can also access the audio only version, available below.
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August 12 2026
MW212 | How to Get Your Brand Cited by AI
Learn how Digital PR, media coverage, backlinks, expert commentary and brand mentions can help your business build authority, improve AI visibility and earn more citations and recommendations.
July 15 2026
MW211 | AI, Automation and Paid Media: How to Protect ROI When Platforms Take Control
See how the 17th August smart bidding update and wider 2026 AI changes hand more control to the platforms, and how to protect your paid media ROI.