November 24 2020
MW050 | One Customer, One Journey: Fusing Online and Offline to 10x Your Marketing
As targeting capabilities have evolved, the media we have classified as traditional has moved into the digital world with improved targeting and segmentation capabilities.
Our panellists cover five examples of how all marketers can benefit from fusing the digital and real-world advertising platforms to hyper target their audiences and supercharge their marketing programmes.
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MW171 | Audience First: Mastering Insights and Channel Strategies
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MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.