January 12 2021
MW054 | The Battle for Digital: Online Advertising Essentials in 2021
The pandemic has driven consumers and companies into adopting new and existing technology at a rate never seen before. As brands and businesses come to terms with the trends that have shifted the world we live in, those brands quickest to adapt to the explosion of digital behaviours are thriving.
Our experts analyse the key shifts and trends in people’s behaviours, new technologies and adoption rates across paid search, social, display advertising and video platforms. They highlight the key trends ahead to prepare you to drive greater reach, engagements and converting new customers to outperform your competitors in a new virtual world.
Podcast above not working? Click to listen on Apple Podcasts and Spotify.
You may also like …
July 15 2026
MW211 | AI, Automation and Paid Media: How to Protect ROI When Platforms Take Control
See how the 17th August smart bidding update and wider 2026 AI changes hand more control to the platforms, and how to protect your paid media ROI.
July 01 2026
MW210 | Why 85% of Marketing Campaigns Fail
Watch our recent masterclass on joined-up campaign planning. Learn how to connect audience, message and channels to turn scattered marketing activity into measurable demand.