February 02 2021
MW057 | Avoid Search Ranking Armageddon: Google Algorithm Update 2021
The largest Google algorithm update in years is rapidly approaching. The changes to the way the search engine ranks its sites, could send many businesses hurtling down the rankings and turn many upside down.
If your business depends on people finding your website, May 2021 is a crucial date for you. For many businesses, appearing on page one of Google's search results, can make all the difference between a profitable business and one heading for the scrapyard.
Our SEO and UX experts discuss the key factors in Google’s Core Web Vitals and how you can identify, investigate and implement key changes to your website before May’s update.
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MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.
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MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.