MW068 | The Three Essentials to Creating Memorable Video Content With Purpose: Knowledge, Emotion, and Humour

Sometimes, showing is better than telling. If you have a product, service, or announcement that needs to be experienced, video can be instrumental in communicating your message in a creative, digestible, and effective way. Your video campaigns need to be educational, entertaining, or emotion-driven, but they also need to be rooted firmly in your brand’s tone and your ultimate goal. Our brand experts discuss how you can create goal-driven video content that provides humour, educates your audience, or evokes emotion. They also discuss how the approach to ideation, storytelling, storyboarding, scripting, and editing may change depending on your goal.

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