April 27 2021
MW068 | The Three Essentials to Creating Memorable Video Content With Purpose: Knowledge, Emotion, and Humour
Sometimes, showing is better than telling. If you have a product, service, or announcement that needs to be experienced, video can be instrumental in communicating your message in a creative, digestible, and effective way.
Your video campaigns need to be educational, entertaining, or emotion-driven, but they also need to be rooted firmly in your brand’s tone and your ultimate goal.
Our brand experts discuss how you can create goal-driven video content that provides humour, educates your audience, or evokes emotion. They also discuss how the approach to ideation, storytelling, storyboarding, scripting, and editing may change depending on your goal.
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February 28 2025
MW176 | SEO Unlocked : Stay on top, now and into the future
In today's rapidly evolving digital landscape, SEO remains a pivotal force driving visibility, traffic, and business growth. As search engines and algorithms become increasingly sophisticated, maintaining a competitive edge demands more than foundational knowledge.
In today’s fast-moving digital landscape, SEO remains a critical driver of visibility, traffic, and business growth. But as search engines evolve and algorithms become more sophisticated, staying ahead requires more than just the basics.
Join us for this 30-minute masterclass where we’ll break down the four key pillars of SEO—Technical, Onsite/Content, Offsite, and Advancement. Our experts will share actionable insights, real-world examples, and the latest trends shaping the future of search.
We’ll also explore how SEO is evolving and what you need to do to maintain a competitive edge, ensuring your strategy remains effective both now and in the future. Whether you’re looking to refine your approach or future-proof your digital presence, this session will equip you with the knowledge and tools to stay on top.
Let’s unlock the full potential of SEO - starting now.
January 28 2025
MW175 | Building a Website for 2025 and Beyond
Building a Website for 2025 and Beyond. Join us for a 30-minute presentation where we'll explore the essential strategies for creating websites that will excel in 2025 and beyond.