May 18 2021
MW070 | Cut the Vanity Metrics - Critical PR Measurement Essentials for Every Business
The digital landscape has moved at a rapid pace over recent years and with this has come a significant shift in the way marketers and PR professionals are asked to demonstrate the effectiveness of their work. As PR evolves and we engage with our target audiences through diversifying digital platforms, it is critical that businesses look beyond vague circulations and vanity readership metrics to accurately monitor their reputation.
In this session, Mediaworks experts reveal the measurements that every business should track, with far greater accuracy the measurement of our PR initiatives, and align our measures and reporting to an organisation’s main business goals.
Podcast above not working? Click to listen on Apple Podcasts and Spotify.
You may also like …
February 28 2025
MW176 | SEO Unlocked : Stay on top, now and into the future
In today's rapidly evolving digital landscape, SEO remains a pivotal force driving visibility, traffic, and business growth. As search engines and algorithms become increasingly sophisticated, maintaining a competitive edge demands more than foundational knowledge.
In today’s fast-moving digital landscape, SEO remains a critical driver of visibility, traffic, and business growth. But as search engines evolve and algorithms become more sophisticated, staying ahead requires more than just the basics.
Join us for this 30-minute masterclass where we’ll break down the four key pillars of SEO—Technical, Onsite/Content, Offsite, and Advancement. Our experts will share actionable insights, real-world examples, and the latest trends shaping the future of search.
We’ll also explore how SEO is evolving and what you need to do to maintain a competitive edge, ensuring your strategy remains effective both now and in the future. Whether you’re looking to refine your approach or future-proof your digital presence, this session will equip you with the knowledge and tools to stay on top.
Let’s unlock the full potential of SEO - starting now.
January 28 2025
MW175 | Building a Website for 2025 and Beyond
Building a Website for 2025 and Beyond. Join us for a 30-minute presentation where we'll explore the essential strategies for creating websites that will excel in 2025 and beyond.