June 29 2021
MW075 | Minimise Loss and Maximise Your Conversions with 5 CRO Testing Hacks
Understanding your customers and adapting your website to their changing wants and needs through a 'test and refine' approach is key to maximising return on marketing spend. By continuously improving and optimising each website opportunity, you will maximise the impact of almost every other marketing activity you undertake.
Our panel of CRO experts discuss 5 crucial hacks to capitalise on website testing and optimisation. They discuss the critical measures that any business whether B2C or B2B should take to supercharge their conversion rate from website visitors. From ecommerce sales, lead capture completion or successful inbound enquiries.
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November 13 2024
MW172 | LinkedIn Top Tips for 2025
This month’s episode of the Mediaworks Masterclass will feature Rachael Glynne from LinkedIn, who will explore the latest trends that are set to supercharge your marketing strategy in 2025. Dr David Norris and James Johnstone from Mediaworks will join LinkedIn to apply these essential strategies to leverage LinkedIn’s platform to generate demand, unlock actionable insights, and achieve meaningful audience engagement.
If you’re looking to optimise your LinkedIn presence, this episode will deliver actionable tactics and best practices.
August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.