September 07 2021
MW084 | Five Corporate Comms Strategies to Stand Out in Your Sector
The B2B buying journey is often complex, with multiple decision-makers and marketing touchpoints. Businesses who stand out through targeted PR campaigns will build stronger brand recognition and affinity to maximise their long-term sales.
In this digital masterclass, our PR experts outline the five steps to make your corporate communications stick in your target decision-makers' minds. They’ll discuss:
• Identifying the topics that really matter to your audience
• Understanding your audience - how to establish target personas
• Generating insights - sourcing and crunching the right data
• Be different - how to create unique messaging
• Executing targeted and impactful amplification
Podcast above not working? Click to listen on Apple Podcasts and Spotify.
You may also like …
August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.
July 30 2024
Mini Masterclass | Mastering PPC and Emerging Trends
Join Mediaworks' Paid Search & Shopping Consultant, Amy Cockburn, to uncover how pay-per-click advertising can drive increased traffic to your site through keyword and audience bidding.