MW087 | Design Digital Experiences to Drive Repeat Sales Online

Consumers are set to spend over £200bn on Christmas this year; with online marketplaces still at the top of shopper’s confidence, key events in the run up to Christmas such as Black Friday, Cyber Monday, and January sales provide a huge opportunity to acquire new customers. However, the key to long term growth is to place a strategy to create loyal customers, drive Christmas sales and build long term brand advocacy. In this masterclass our experts discuss 4 key areas to drive post-christmas repeat sales and increase customer lifetime value: • Simplify the online purchase experience • Deliver winning pre and post-sale digital customer service • Drive customer loyalty through reviews and reputation • Build a great brand to drive repeat purchases Podcast above not working? Click to listen on Apple Podcasts and Spotify