October 05 2021

MW088 | Building High Performance Teams: Double Down on Digital Learning

The pace of change in the world of marketing is dramatically accelerating. As devices, platforms and channels that we consume increasingly diverge, so do the skills and knowledge required to maintain and grow as impactful marketeers. But how do we and our teams keep up with this rapid pace of change? Mediaworks welcome guests from the education and training sector, to discuss their 5 tips to developing a high performing marketing team: 1. How to classify essential knowledge and skills aligned to your business growth 2. How to ensure you teams learning is accessible and does not conflict with commercial objectives 3. How to create a culture of constant learning through free online learning tools 4. How to build skills matrix that combine functional skills-based learning with strategic big picture consideration 5. What other resources can be drawn upon to support yourself and/or your team for long term success Podcast above not working? Click to listen on Apple Podcasts and Spotify

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November 13 2024

MW172 | LinkedIn Top Tips for 2025

This month’s episode of the Mediaworks Masterclass will feature Rachael Glynne from LinkedIn, who will explore the latest trends that are set to supercharge your marketing strategy in 2025. Dr David Norris and James Johnstone from Mediaworks will join LinkedIn to apply these essential strategies to leverage LinkedIn’s platform to generate demand, unlock actionable insights, and achieve meaningful audience engagement. If you’re looking to optimise your LinkedIn presence, this episode will deliver actionable tactics and best practices.
August 30 2024

MW171 | Audience First: Mastering Insights and Channel Strategies

In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.