October 12 2021
MW089 | Own the Retail Season Through Search with Google
Over 90% of all online transactions engage across search within the purchase journey. Retailers that aren’t prioritising search, look set to lose out to competition in what looks set to be one of the biggest online retail periods, following on from last year’s record-breaking levels of online purchasing.
Special Guests, Google join our Paid experts to discuss:
- Key insights and market developments from Google that retailers need to know/consider
- Strategies for success to outperform your competitors during Q3 and beyond
- How Google products can support you in dominating the full marketing funnel
- New product features and functionality to drive performance
Podcast above not working? Click to listen on Apple Podcasts and Spotify
You may also like …
August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.
July 30 2024
Mini Masterclass | Mastering PPC and Emerging Trends
Join Mediaworks' Paid Search & Shopping Consultant, Amy Cockburn, to uncover how pay-per-click advertising can drive increased traffic to your site through keyword and audience bidding.