October 19 2021

MW090 | Digital PR: Place Your Brand on the Largest Websites in the World

Digital PR is one of the most powerful marketing disciplines, combining the power of SEO practices with PR’s traditional approach to generating mass medias interest. 73% of adults use digital platforms to access news. Almost nine out of ten news outlets now share their stories across Apple News amid a growing trend in investment in digital platforms syndicating its content. Brands and business that understand how to successfully engage with the media to place highly authoritative content, will not only benefit from maximising brand awareness through trusted coverage, but will also profit from substantial increases their search visibility and drive significantly more traffic to your digital platforms. Our content and PR experts share their best practices on how any business can use digital PR to generate coverage across some of the biggest websites in the world such as the BBC, CNN, and Sky News. Podcast above not working? Click to listen on Apple Podcasts and Spotify

You may also like …

November 13 2024

MW172 | LinkedIn Top Tips for 2025

This month’s episode of the Mediaworks Masterclass will feature Rachael Glynne from LinkedIn, who will explore the latest trends that are set to supercharge your marketing strategy in 2025. Dr David Norris and James Johnstone from Mediaworks will join LinkedIn to apply these essential strategies to leverage LinkedIn’s platform to generate demand, unlock actionable insights, and achieve meaningful audience engagement. If you’re looking to optimise your LinkedIn presence, this episode will deliver actionable tactics and best practices.
August 30 2024

MW171 | Audience First: Mastering Insights and Channel Strategies

In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.