October 19 2021
MW090 | Digital PR: Place Your Brand on the Largest Websites in the World
Digital PR is one of the most powerful marketing disciplines, combining the power of SEO practices with PR’s traditional approach to generating mass medias interest. 73% of adults use digital platforms to access news. Almost nine out of ten news outlets now share their stories across Apple News amid a growing trend in investment in digital platforms syndicating its content.
Brands and business that understand how to successfully engage with the media to place highly authoritative content, will not only benefit from maximising brand awareness through trusted coverage, but will also profit from substantial increases their search visibility and drive significantly more traffic to your digital platforms.
Our content and PR experts share their best practices on how any business can use digital PR to generate coverage across some of the biggest websites in the world such as the BBC, CNN, and Sky News.
Podcast above not working? Click to listen on Apple Podcasts and Spotify
You may also like …
April 23 2026
MW205: Websites That Perform in the Age of AI: Designing Experiences for Users and LLMs
Join our 30-minute masterclass on how website design and development are evolving in the age of AI, with practical guidance on creating digital experiences for users, content teams and LLMs.
April 13 2026
SEO Without Clicks: 5 Takeaways from Our Latest Mediaworks Masterclass
Explore how SEO is evolving in an AI-driven search landscape. Key insights from Mediaworks on AI Overviews, declining clicks, content strategy, and measuring performance beyond traffic.

