October 26 2021

MW091 | 3 Step Guide to Full-Funnel Video Marketing: Platforms, Function, and Paid Promotions

With over 54% of UK consumers wanting to engage with more video content, this format should play a pivotal role across your entire purchase journey. Businesses who embrace video – from new brand and product discovery to guiding customers to purchase – will gain a vital advantage in an increasingly competitive online world. Our experts discuss how leveraging video marketing through your sales funnel and purchase journey will form a strategic combination to deliver enhanced engagement, increased revenue, and long-term brand advocacy. Podcast above not working? Click to listen on Apple Podcasts and Spotify

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MW211 | AI, Automation and Paid Media: How to Protect ROI When Platforms Take Control

See how the 17th August smart bidding update and wider 2026 AI changes hand more control to the platforms, and how to protect your paid media ROI.