November 02 2021

MW092 | Harness Psychology to Boost Website Conversions

Data shows you more than just what your customer is doing – it can show you what they’re thinking. Crack that code and you’ll be two steps ahead of the game. By utilising data and psychology, you can understand why customers act the way they do on your website and use that knowledge to adjust and improve your platform. Unlock insight into your audience’s habits, behaviours, and purchase preferences and use it to create a competitive advantage. Take your conversion rate to the next level! In this digital masterclass, our CRO and Insights experts will show you how psychological principles and data-led experimentation can reveal unique methods to grab attention, eliminate friction, and create the perfect purchase journey to maximise return. Podcast above not working? Click to listen on Apple Podcasts and Spotify

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November 13 2024

MW172 | LinkedIn Top Tips for 2025

This month’s episode of the Mediaworks Masterclass will feature Rachael Glynne from LinkedIn, who will explore the latest trends that are set to supercharge your marketing strategy in 2025. Dr David Norris and James Johnstone from Mediaworks will join LinkedIn to apply these essential strategies to leverage LinkedIn’s platform to generate demand, unlock actionable insights, and achieve meaningful audience engagement. If you’re looking to optimise your LinkedIn presence, this episode will deliver actionable tactics and best practices.
August 30 2024

MW171 | Audience First: Mastering Insights and Channel Strategies

In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.