November 30 2021

MW096 | Owning the Digital Shelf: A Guide to Building Your Digital Shelf Strategy

The location, shop type, position, and appearance of your product are critical to your commercial success. But how does your product or service appear on the digital shelves of the online marketplace? Just like with a physical shop, the digital shelf is where you show off your products and reveal the story behind your brand. Our panel of experts discuss the importance of your digital shelf and how to monitor, plan, prioritise, and optimise to outperform your competitors. They discuss how to build a digital shelf toolkit to overcome your audiences’ barriers to purchase. Podcast above not working? Click to listen on Apple Podcasts and Spotify

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February 28 2025

MW176 | SEO Unlocked : Stay on top, now and into the future

In today's rapidly evolving digital landscape, SEO remains a pivotal force driving visibility, traffic, and business growth. As search engines and algorithms become increasingly sophisticated, maintaining a competitive edge demands more than foundational knowledge. In today’s fast-moving digital landscape, SEO remains a critical driver of visibility, traffic, and business growth. But as search engines evolve and algorithms become more sophisticated, staying ahead requires more than just the basics. Join us for this 30-minute masterclass where we’ll break down the four key pillars of SEO—Technical, Onsite/Content, Offsite, and Advancement. Our experts will share actionable insights, real-world examples, and the latest trends shaping the future of search. We’ll also explore how SEO is evolving and what you need to do to maintain a competitive edge, ensuring your strategy remains effective both now and in the future. Whether you’re looking to refine your approach or future-proof your digital presence, this session will equip you with the knowledge and tools to stay on top. Let’s unlock the full potential of SEO - starting now.
January 28 2025

MW175 | Building a Website for 2025 and Beyond

Building a Website for 2025 and Beyond. Join us for a 30-minute presentation where we'll explore the essential strategies for creating websites that will excel in 2025 and beyond.