February 01 2022
MW100 | A Practical Guide to Video Marketing
The accelerating power and impact of video marketing has been well documented. However, 84% of marketers still perceive video as the most difficult content to create.
While most marketers have a strong fundamental understanding of video as a communication tool– few have established a deeper objective behind maximising its potential.
Our expert panellists offer a practical guide to creating a market leading video strategy. They cover the key steps, trends, tools, and innovations that marketers should incorporate to create a video strategy that will ensure you stand out in your market.
Podcast above not working? Click to listen on Apple Podcasts and Spotify
You may also like …
August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.
August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.