MW103 | Digital PR Campaign Planning: Increase Your Competitive Edge in Brand, Reputation and Organic Search

PR has evolved. More than two thirds of individuals now read or download their news online. Concurrently, a growing majority of the population are becoming increasingly sceptical of social media news leading to an increasing importance and readership of trusted digital news sites.

Our expert panellists discuss the benefits a well-executed Digital PR campaign can have on your brand and its bottom line. They discuss the impact of a Digital PR campaign and explain the compounded benefits it will have through increased awareness, search visibility and the long-term reputation of your business in your sector.

 

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