February 15 2022
MW103 | Digital PR Campaign Planning: Increase Your Competitive Edge in Brand, Reputation and Organic Search
PR has evolved. More than two thirds of individuals now read or download their news online. Concurrently, a growing majority of the population are becoming increasingly sceptical of social media news leading to an increasing importance and readership of trusted digital news sites.
Our expert panellists discuss the benefits a well-executed Digital PR campaign can have on your brand and its bottom line. They discuss the impact of a Digital PR campaign and explain the compounded benefits it will have through increased awareness, search visibility and the long-term reputation of your business in your sector.Podcast above not working? Click to listen on Apple Podcasts and Spotify
You may also like …
March 25 2026
MW204: SEO Without Clicks - Winning in AI-Driven Search
SEO masterclass exploring how AI-driven search and zero-click results are reshaping organic visibility. Learn how to adapt your SEO strategy, maintain brand presence, and increase visibility across AI-generated answers and traditional search.
March 18 2026
MW203: The Creative Edge in AI Driven Performance
Creative-focused masterclass exploring how AI-driven platforms are reshaping paid media performance in 2026. Learn how to structure and optimise creative to improve efficiency, scale campaigns, and drive stronger CPA and ROAS across paid search, paid social, and Performance Max.