July 05 2022
MW119 | Cover The Basics. Why Website Hygiene Matters to All SEO Campaigns
From your website platform to search data, technology can be harnessed to improve your business’ SEO performance.
It’s vital that your website is not only informed by current search trends but also performs in the way search engines expect it to. If your website isn’t SEO-compliant, your business won’t show on that lucrative first page of results. Taking proactive steps to keep your site clean and running smoothly can help buffer against external factors, supporting your long-term goals for your site and marketing strategy.
In this digital masterclass, our experts will discuss how to keep on top of your SEO hygiene, how to keep users on your website, alongside page content and tools so your brand can benefit from higher rankings, building credibility and increasing revenue.
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November 13 2024
MW172 | LinkedIn Top Tips for 2025
This month’s episode of the Mediaworks Masterclass will feature Rachael Glynne from LinkedIn, who will explore the latest trends that are set to supercharge your marketing strategy in 2025. Dr David Norris and James Johnstone from Mediaworks will join LinkedIn to apply these essential strategies to leverage LinkedIn’s platform to generate demand, unlock actionable insights, and achieve meaningful audience engagement.
If you’re looking to optimise your LinkedIn presence, this episode will deliver actionable tactics and best practices.
August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.