July 19 2022
MW121 | Conquer and Capitalise Black Friday 2022
Mediaworks has joined forces with the UK’s ecommerce association IMRG as retailers prepare for another record-breaking year of Black Friday sales.
To compete in a crowded marketplace this Black Friday, retailers need to start preparing their strategy now. Join experts from Mediaworks and IMRG in collaboration to discuss how you can dominate Black Friday 2022, discussing:- When you should launch your Black Friday campaign
- How to turn discount hungry shoppers into long-term, loyal customers
- Optimising paid advertising and managing an efficient bidding strategy to maximise opportunity
- Creating effective ads by testing and learning early and often
- The impact of the World Cup on peak trading time
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November 13 2024
MW172 | LinkedIn Top Tips for 2025
This month’s episode of the Mediaworks Masterclass will feature Rachael Glynne from LinkedIn, who will explore the latest trends that are set to supercharge your marketing strategy in 2025. Dr David Norris and James Johnstone from Mediaworks will join LinkedIn to apply these essential strategies to leverage LinkedIn’s platform to generate demand, unlock actionable insights, and achieve meaningful audience engagement.
If you’re looking to optimise your LinkedIn presence, this episode will deliver actionable tactics and best practices.
August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.