September 07 2022
MW126 | Maximise Exposure & Engagement: Connecting The Dots Between Online and Offline
The worlds of media and digital have collided. This has created exciting new opportunities to amplify your digital and traditional communications through more channels than ever.
In this digital masterclass, our media and performance marketing specialists combine to discuss which traditional and digital media channels can serve you best to maximise reach and frequency of messaging across your target customers.
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August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.
August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.