October 12 2022
MW129 | Product Feed Optimisation: Empowering Brands Across All eCommerce Channels
The quality of your eCommerce advertising campaign is only as good as the information you provide to your potential customers.
Feed marketing solutions such as Data Feed Watch are able to offer and combine best in class data transformation with support & advice, that empowers merchants and agencies to succeed on all eCommerce channels.
In this digital masterclass, our experts alongside Data Feed Watch will be defining the role of a product feed, while identifying the key feed optimisation techniques through attribute optimization, connecting custom labels with business intelligence data and also looking at how tools such as Google trends can inform feed management and strategy.
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November 13 2024
MW172 | LinkedIn Top Tips for 2025
This month’s episode of the Mediaworks Masterclass will feature Rachael Glynne from LinkedIn, who will explore the latest trends that are set to supercharge your marketing strategy in 2025. Dr David Norris and James Johnstone from Mediaworks will join LinkedIn to apply these essential strategies to leverage LinkedIn’s platform to generate demand, unlock actionable insights, and achieve meaningful audience engagement.
If you’re looking to optimise your LinkedIn presence, this episode will deliver actionable tactics and best practices.
August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.