MW131 | Google Analytics 4: Transition Now or Lose Your Historic Tracking

Google Analytics 4 has been marked as the "new generation" of Google Analytics. Creating a hybrid of web and app data presents a new way of reporting that's quite different from Universal Analytics’ reports. Without a modern measurement solution, you will miss essential insights that can impact your business. Now is the time to make Google Analytics 4 your cross-platform Analytics solution before the deadline and you lose historical data. In this digital masterclass our experts will discuss: - What is Google Analytics 4 and why is it important? - Just how different is it to Universal Analytics? - With all these differences, what impact is this going to have on our data? - Are there any actions we should be taking now? - What is the biggest things to be looking out for as marketers within GA4?

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