November 02 2022
MW131 | Google Analytics 4: Transition Now or Lose Your Historic Tracking
Google Analytics 4 has been marked as the "new generation" of Google Analytics. Creating a hybrid of web and app data presents a new way of reporting that's quite different from Universal Analytics’ reports.
Without a modern measurement solution, you will miss essential insights that can impact your business. Now is the time to make Google Analytics 4 your cross-platform Analytics solution before the deadline and you lose historical data.
In this digital masterclass our experts will discuss:
- What is Google Analytics 4 and why is it important?
- Just how different is it to Universal Analytics?
- With all these differences, what impact is this going to have on our data?
- Are there any actions we should be taking now?
- What is the biggest things to be looking out for as marketers within GA4?
Podcast above not working? Click to listen on Apple Podcasts and Spotify
You may also like …
June 17 2026
Why Residents Still Pick Up the Phone: The Self-Service Challenge Housing Needs to Solve
Discover why residents still pick up the phone and how digital self service helps housing providers cut avoidable demand, improve tenant satisfaction and ease pressure on contact centres.
June 10 2026
MW208 | The High Velocity Funnel: Converting Agentic Intent into Revenue
Discover how AI search and agentic intent are transforming user journeys, website experiences, and conversion performance. Learn practical strategies to reduce friction, improve UX, and turn higher intent visitors into revenue.