November 16 2022
MW133 | Mediaworks Digital Masterclass: The B2B Buying Landscape: What Can Marketers learn from E-Tailers?
B2B market has historically been very different to the B2C retail market. In recent years however, forward-thinking B2B sellers who adopting progressive techniques from their consumer-focused peers.
As B2B buyers behaviours change – in the number of purchasing decision makers and buyer journeys – the need to evolve and match the needs of the current B2B landscape is critical when not leaving money on the table.
In this digital masterclass, Internet & digitalisation entrepreneur, Andy Scothern, Founder of eCommon Sense joins Mediaworks to discuss where classic demand gen approaches fail and why they may be limiting your teams’ actual revenue potential. We’ll discuss the role of sales channels and personalisation in B2B purchases, how to maximise lifetime value through existing customer data and what insight we can take to drive new customer acquisition.
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November 13 2024
MW172 | LinkedIn Top Tips for 2025
This month’s episode of the Mediaworks Masterclass will feature Rachael Glynne from LinkedIn, who will explore the latest trends that are set to supercharge your marketing strategy in 2025. Dr David Norris and James Johnstone from Mediaworks will join LinkedIn to apply these essential strategies to leverage LinkedIn’s platform to generate demand, unlock actionable insights, and achieve meaningful audience engagement.
If you’re looking to optimise your LinkedIn presence, this episode will deliver actionable tactics and best practices.
August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.