January 11 2023
MW135 | Now That’s What I Call Christmas…Adverts 2022
This is the time of year when the biggest brands compete to stand out on the run-up to Christmas.
Holiday campaigns this year have the challenge of finding a relatable place amongst the cost-of-living crisis that is being faced by consumers this festive period. Brands need to be smart, thinking about inspiration and helping communities compared to the usual Christmas ad ‘norm’.
Our panel of experts unite to discuss their favourite festive ads of 2022. They will share their thoughts and breakdown what has or hasn’t worked and the elements of great storytelling to win positivity this Christmas.
Podcast above not working? Click to listen on Apple Podcasts and Spotify
You may also like …
August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.
August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.