February 28 2023
MW142 | Countdown to Marketing Effectiveness: The Long and Short of It. Invest in Long Term Gains or Unleash Short-Term Sales?
The impact of corporate short-termism has been the subject of ongoing debate amongst leaders in business for over 40 years.
Many argue that companies who use excessively short time horizons that place too much emphasis on annual, quarterly, monthly and weekly sales targets at the cost of long-term sustainable growth.
A campaign that drives volume in the short term is often deemed a success, but the most profitable campaigns are those that shift a prospects perceptions and salience – and it can take years to measure the impact of those effects.
In this digital masterclass, our brand and demand experts join forces to discuss when to balance small, short-term, rational, and tightly targeted campaigns with bigger, longer-term, emotional, and broad-reach brand building campaigns.
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November 13 2024
MW172 | LinkedIn Top Tips for 2025
This month’s episode of the Mediaworks Masterclass will feature Rachael Glynne from LinkedIn, who will explore the latest trends that are set to supercharge your marketing strategy in 2025. Dr David Norris and James Johnstone from Mediaworks will join LinkedIn to apply these essential strategies to leverage LinkedIn’s platform to generate demand, unlock actionable insights, and achieve meaningful audience engagement.
If you’re looking to optimise your LinkedIn presence, this episode will deliver actionable tactics and best practices.
August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.