March 29 2023
MW146 | Supercharge Your TikTok Strategy
TikTok is not just shaping a generation of social consumers, it’s also combining the worlds of community, commerce, and entertainment. Marketers have the opportunity to reach new target audiences with entertaining creative and authentic interactions that can turn hearts and minds into likes, shares and, ultimately, conversions.
In this masterclass, our panellists will share their tips and tricks to create an effective TikTok strategy that engages new audiences. They explore how a platform can be used to boost product discovery, building an always-on brand approach, and maximising conversions to supercharge your social performance.
Podcast above not working? Click to listen on Apple Podcasts and Spotify
You may also like …
May 27 2026
MW206: Performance Creative 3.0 - Using AI to Scale Influence, Not Just Assets.
Performance creative is evolving fast. Watch our 30-minute masterclass to learn how leading organisations are using AI to produce creative at scale, balance platform strategy, and drive measurable impact in an attention-scarce world.
May 01 2026
Mediaworks Roundtable: Reducing Demand & Rebuilding Trust in Social Housing
Explore insights from Mediaworks’ social housing roundtable on reducing avoidable demand, improving digital self-service and rebuilding resident trust.

