May 16 2023
MW150 | Unleashing the Power of Google Attribution: Mastering Attribution in 2023 and Beyond
Data-driven attribution has emerged as the most popular attribution model for automated bidding in Google Ads. By crediting conversions to multiple touchpoints along a customer's journey, businesses can gain deeper insights into the channels and strategies that are delivering the most impact.
In this digital masterclass, our performance marketing experts will take a deep dive into the world of Google Attribution and its significant impact on digital marketing.
Discover how Google Attribution has become an indispensable tool for advertisers to measure the effectiveness of their channels, campaigns, and creatives. Our experts will discuss the advanced capabilities of Google's latest data-driven attribution (DDA) model and its powerful benefits for bidding in Google and cross-channel attribution reporting.
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November 13 2024
MW172 | LinkedIn Top Tips for 2025
This month’s episode of the Mediaworks Masterclass will feature Rachael Glynne from LinkedIn, who will explore the latest trends that are set to supercharge your marketing strategy in 2025. Dr David Norris and James Johnstone from Mediaworks will join LinkedIn to apply these essential strategies to leverage LinkedIn’s platform to generate demand, unlock actionable insights, and achieve meaningful audience engagement.
If you’re looking to optimise your LinkedIn presence, this episode will deliver actionable tactics and best practices.
August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.