May 16 2023
MW150 | Unleashing the Power of Google Attribution: Mastering Attribution in 2023 and Beyond
Data-driven attribution has emerged as the most popular attribution model for automated bidding in Google Ads. By crediting conversions to multiple touchpoints along a customer's journey, businesses can gain deeper insights into the channels and strategies that are delivering the most impact.
In this digital masterclass, our performance marketing experts will take a deep dive into the world of Google Attribution and its significant impact on digital marketing.
Discover how Google Attribution has become an indispensable tool for advertisers to measure the effectiveness of their channels, campaigns, and creatives. Our experts will discuss the advanced capabilities of Google's latest data-driven attribution (DDA) model and its powerful benefits for bidding in Google and cross-channel attribution reporting.
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July 30 2024
Mini Masterclass | Mastering PPC and Emerging Trends
Join Mediaworks' Paid Search & Shopping Consultant, Amy Cockburn, to uncover how pay-per-click advertising can drive increased traffic to your site through keyword and audience bidding.
July 23 2024
MW169 | The PPC Playbook: Mastering Trends and Overcoming Obstacles
Discover how automation and AI are revolutionising bid management and campaign optimisation, enabling marketers to achieve superior performance and efficiency.