July 05 2023
MW152 | GA4 Independence Day: Unveiling The Future of Analytics
Listen to the Mediaworks Masterclass as we celebrate GA4 Independence Day, our expert panellists share their experiences and insights on supporting clients switch from Universal Analytics to Google Analytics 4.
We’ll discuss the pros and cons of GA4, along with invaluable hacks and watch outs for SEO, organic tracking, paid campaigns, affiliate campaigns, Google Ads, and campaign tracking.
We’ll explore the integrations of GA4 with other Google tools and find out more about AI-based predictive data, privacy-first tracking models. Uncover the power of new features like funnel and path analysis, segment overlap, and cohort analysis and get ready to embrace the future of analytics!
You may also like …
July 30 2024
Mini Masterclass | Mastering PPC and Emerging Trends
Join Mediaworks' Paid Search & Shopping Consultant, Amy Cockburn, to uncover how pay-per-click advertising can drive increased traffic to your site through keyword and audience bidding.
July 23 2024
MW169 | The PPC Playbook: Mastering Trends and Overcoming Obstacles
Discover how automation and AI are revolutionising bid management and campaign optimisation, enabling marketers to achieve superior performance and efficiency.