MW161 | E-E-A-T, A Secret Sauce for Search Engine Optimisation

As Google continues to update its Search Quality Rater Guidelines during the mass adoption of AI’s Large Language Models (LMMs), understanding how the technology giant uses E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness is becomes vital for content creators.

In this Masterclass, Mediaworks expert panel will explore Google's evaluation criteria across various E-E-A-T levels, and the emphasis and the critical importance the technology giant is placing on demonstrating firsthand experience when rewarding content creators.

They’ll discuss why trust is paramount in the future of your content and will discuss the potential upsides and pitfalls from the evolving landscape of AI-generated content.

Stay informed with the Mediaworks Masterclass and enhance your content strategy with this insightful discussion on E-E-A-T and its impact on content quality and trustworthiness.