January 16 2024
MW163 | The Next Chapter: Strategies for Marketing Success in 2024
Join our experts for the first Mediaworks Masterclass of the year, as they provide an exclusive preview of the marketing landscape for 2024. They explore the predicted trends in social media, search, and shopping, as well as revealing their suggested strategies for success in the upcoming year.
2023 saw huge developments in AI, analytics, Meta and TikTok. How will these develop in 2024 and what new tech will appear on the marketer’s radar in the next 12 months?
Podcast above not working? Click to listen on Apple Podcasts and Spotify
You may also like …
November 13 2024
MW172 | LinkedIn Top Tips for 2025
This month’s episode of the Mediaworks Masterclass will feature Rachael Glynne from LinkedIn, who will explore the latest trends that are set to supercharge your marketing strategy in 2025. Dr David Norris and James Johnstone from Mediaworks will join LinkedIn to apply these essential strategies to leverage LinkedIn’s platform to generate demand, unlock actionable insights, and achieve meaningful audience engagement.
If you’re looking to optimise your LinkedIn presence, this episode will deliver actionable tactics and best practices.
August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.