August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.
Join Mediaworks' Managing Partner Paul Mallett, and Creative Director Andrew Brown for a jam-packed episode full of hints and tips to inject creativity into every part of your strategy.
Which emerging creative formats work best?
The impact of AI on creative - is art still important in advertising?
How can storytelling enhance creative performance?
Creative on a budget: how can you work creatively within financial constraints?
How can you demonstrate ROI for creative initiatives?
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