Digital powering the largest distributor of fuel and lubricants in the UK

As the UK’s largest provider of off-grid energy, Certas Energy operates an extensive national network of local depots and regional hubs, supplying reliable and competitive fuel to diverse industries. Committed to safety and compliance, Certas leads with its “Safety F1rst” and “Doing the Right Thing” initiatives, embodying health and safety as core business principles.

Partnering with Certas, our team explored a multi-faceted strategy to increase qualified leads from key digital channels. By synchronising efforts across website optimisation, PR, paid marketing, and social media campaigns, we crafted a unified approach to enhance Certas’s digital presence and drive growth in high-priority regions across the UK.

Our strategy deployed a range of digital tools, combining Paid Search, SEO, Strategic Services, Organic Social, Digital PR, and CRO to enhance engagement and performance. Each channel was optimised to support Certas’s visibility and lead generation goals, with ongoing adjustments informed by real-time data and audience insights.

To further reinforce Certas’s reputation, we incorporated user experience improvements and strategic Digital PR placements, ensuring their brand stayed top-of-mind and accessible to target audiences.