Giving Choose My Car that Oooooo feeling
There’s nothing quite like the ‘Oooooo’ feeling of stepping into a new car, confident that you’ve made the right choice and have the right finance.
For leading car finance supplier Choose My Car, we developed new campaign guidelines along with a performance marketing library that delivered record results.
We think
The car finance category is one that’s incredibly competitive – finding a way for Choose My Car to stand out was essential.
For this, we needed to create a new campaign that would build recognition for the brand and drive sales effectiveness.
We do
Revamping Choose My Car with distinctive brand assets.
We developed new campaign guidelines around ‘that Oooooo feeling’, including a new look, feel and sound for the brand, tone of voice guidelines and a set of Distinctive Brand Assets (DBAs) that would make the Choose My Car brand more meaningful and memorable.
From this, we then produced a paid social campaign along with organic search and social. This also included a full performance marketing library including multiple Hero Car marques and models covering the full marketing funnel from consideration through to conversion and re-marketing.
We measure
Using a custom-built digital dashboard, we carefully monitored campaign effectiveness and delivered amazing results for Choose My Car.
Increase in organic traffic
188%
Increase in yoy search visibility
270%
Decrease in bounce rate
15%
