Driving awareness for leading automotive manufacturer.
We worked with Continental to deliver a two-fold strategy that would both raise brand awareness and capture customer data in key locations.
Continental is a leading automotive manufacturer, specialising in tyres and other car parts. When Continental wanted to raise awareness for its services in specific locations, we created a targeted social campaign that would attract multiple audiences.
We think
To achieve Continental's goals, we needed to first develop a targeted strategy.
As part of this, we created a social campaign which would both raise awareness for Continental & capture customer data in targeted ‘bricks and mortar’ locations.
We do
A targeted social media competition helped us to drive awareness for Continental and its resellers.
We ran a competition where users had the chance to win a service plan for a year, or equivalent prize. Users were encouraged to like, share & comment on the post to maximise awareness. By proposing multiple prizes in one incentive, we were able to captivate multiple audiences during one promotion. By targeting specific locations, we ensured that the campaign reached the audiences most likely to visit Continental’s resellers.
